Vaping is Ugly Behind the Screen

We know that teenagers spend a lot of time on social media, but social media is a place of highlights. People never post the bad stuff, which can make anything look appealing, including a habit like vaping. Our campaign focuses on the disturbing reality behind those social media posts, where we find a darker reality full of vaping consequences. There is a compelling story to be told about the dark side of vaping that people don’t see in their social feeds.